Often the biggest challenge with teaching children new skills is how to make the process of learning fun for them. Camp CodeBreak offers a solution in the form of an after-school program that combines the comradery of a camp environment with the empowerment of learning through making.
We set out to develop a brand and website that felt as engaging and fulfilling to kids as the projects and programs they’d be creating at Camp CodeBreak.
Brand Strategy
Visual Identity
Website Design
Brand Collateral
Education
Technology
2024
It was important for every point of contact to feel both tech-inspired and youthful. From the colour palette and typeface to the swag sported and earned by camp-goers, every element was designed with the brand’s young audience in mind.
With coding being the heart of what Camp CodeBreak is all about, we knew their website and social presence would need to reflect how playful and limitless the world of tech can be. Utilizing similar treatments found throughout the print collateral, graphics are instead used to call out key information while still adding a playful element to the design. An easy to digest site structure paints a picture of what campers and parents can expect from enrolling.
