Chef-crafted, locally sourced, and proudly Canadian. Founded by Chef Thiru in 2001, Thiru’s Gourment has a simple goal: bringing the inspiring taste of India into the homes of Canadians. Over the last 2 decades, Chef Thiru’s award-winning recipes have done just that.
With the hope of continuing to expand their reach across Ontario (and Canada), they needed to rein in their product line. We collaborated to rethink & revitalize the design. Soup photography by Aneesh Bansal.
Packaging Design
Art Direction
CPG
2024
Having a foundation allowed us to jump right into designing a master label. We aimed to simplify the typography, bring in new colours, lean into photography, and include that these products are proudly made in Ontario. Shelf presence, competition, and regulatory compliance were also taken into consideration.
The product line went on to win the Ontario Made Consumer Awareness Award.
